Sports + Gaming: Even though gaming as an industry is expanding, the shelf life of even successful games is shrinking. On the other hand, sports as a form of entertainment has stood the test of time and continues to attract masses and high engagement like nothing else. Merging the genres of sports and gaming would not just attract passionate fanbases of sports but also extend the shelf life of games and products sustainably.

Global Reach by Expanding to Other Sports: With a focus on cricket initially (2.5B global viewership), Bowled aims to expand to other major sports, such as MMA, soccer, basketball, F1 and tennis, catering to diverse yet engaged audiences worldwide, including underserved and untapped markets.

IP-Backed Products: Collaborations with IP-holders allow Bowled to tap into the fan base directly and ensure exclusive content by launching IP-backed assets, products, and platforms. Bowled has access to IPs of 900+ male and female cricketers, Axie Infinity IP, and upcoming IPs of MMA, soccer and other sports. Bowled is also in the process of acquiring IPs of those beyond sports, such as one of the biggest resort operators in the US, the tourism board of a popular country, and more, to build innovative experiences and sophisticated infrastructure for them.

Immersive Gameplay: Leveraging multi-genre sports games, real-time data from live matches, PvP and other tournaments, and more, Bowled offers engaging gaming experiences.

Partnerships: Partnerships with IP holders, guilds, esports teams, gaming studios, creators, and ecosystem players create business defensibility for Bowed. Sky Mavis (Axie Infinity) is a strategic investor and partner, allowing access to a community of over 10 million web3 gamers.

Innovative Template and Features: Free-to-play hypercasual games create a low barrier to entry, and digital asset-based games solve for higher retention. By deploying free-to-play, play-and-earn, and own-and-earn models, Bowled offers diverse revenue and monetisation streams to users and partners alike. This template, with intricate user loops through their state-of-the-art tech stack and infrastructure, will be replicated for other sports.

Exponential Value Creation and Token Utility: As Bowled launches more platforms, their ecosystem tokens $BWLD will have more diverse utility and will accrue more value with an increasing user base.

Community Engagement: Bowled has fostered a vibrant online and offline community of sports enthusiasts, gamers and crypto natives through various community programs that offer social interactions, competitions, and rewards.


##What is your project roadmap?
H1 2022
● Introduce $BWLD; $RUN coins.
● Launch a micro-influencer campaign, Campus Captains Program, for mass reach.
● Expand in-house team across functions - tech, marketing, and community building.
H2 2022
● Launch Arena public beta.
● Start ecosystem development with BYOG (Bring your own game) initiative.
● Start building the GameFi model with a Play-to-Earn mechanism.
H1 2023
● Release bowled.io Beta on iOS and Android with 6 hyper casual and 2 casual games.
● 50K+ registered users; 100M+ utility tokens into circulation within user wallets.
H2 2023
● Launched Player cards NFTs, Card-based Fantasy, and Marketplace for p2p transactions.
● Activated hyper-local offline acquisition channel by SCAN to PAY feature at 20+ local vendors.
H1 2024
● Launched Player card NFT Rentals and Burning feature.
● 150K+ registered users; 200M+ utility tokens into circulation within user wallets.
● The $BWLD Token Listing scheduled in Q1 2024.
H2 2024
● Launch the second IP-backed creator-focused Prediction Market platform: Predify.
● Introduce staking for the $BWLD token and introduce a governance mechanism.
● Launch beta version for MMA IP-backed platforms and soccer IP.
2025
● Release hassle-free SDK integrations to enable plug & play solutions
● Launch multi-chain functionality to enable brands to build on any chain
● Introduce unique social features for enhanced community engagement across projects

##What is your project’s revenue stream?
Overall monetization strategy is volume-based. A low barrier to entry will allow user acquisition in high volumes, which suits a low LTV subcontinent audience. Based on our research and observations of selling in subcontinental markets, we’re aiming for the following 4 core revenue streams.

Ownership of digital assets (Avatars, player cards, consumables for improved in-game performance.)
Fee revenue via Marketplace transactions, platform commission on staked matches, and premium content.
In-app ad revenue, sponsorship, and brand integrations.
Userbase monetisation by converting web2 ‘users’ into web3 ‘active wallets’ with a revenue share on wallet creation and transactions.

Efforts to support stable monetization -

Airdrop of entry-level NFTs ( Selling price between 1$-10$) to new users, with a user journey involving upgrading & upskilling to monetize such assets properly. This is aimed at giving most users a taste of actual ownership of an in-game asset, prompting a change in notion from “expenditure” to “investment”.
While the core gameplay remains F2P, user behaviour in an ecosystem where they interact with other users who play and trade with real money daily encourages F2P audiences to try their hands on the same, driving larger paying audiences, albeit with slightly lesser LTV.



##Products: A Deep Dive
Bowled.io
A sports-based social gameFi platform live on the Google Play Store.
Powered by Axie Infinity’s community & Ronin Network.
IP licenses secured alongside those of 900+ international players.
Free-to-Play, Play-and-Earn, Own-and-Earn models; in app Marketplace.
8+ mid-core strategy and casual games around cricket live on the app.
A digital asset-based unique sports fantasy is the flagship game.
150K+ registered users; 88K+ peak MAU, 12M+ games played.
200M+ utility tokens are in circulation within user wallets.
Features include a Native marketplace with trading and rental features, an in-app wallet, PvP game modes, minting new cards with tokens (digital assets), fantasy contests, tournaments, daily quests, and burn and craft features, and multiple monetisation avenues for users.
Hyper casual minigames developed allow for a low cost of acquiring users and ensure high user engagement, whilst fantasy and other games enhance lifetime value.
Continuous reach within India’s market for cricket, with over 90+ weekly gatherings and over 300,000 cumulative reach for further onboarding of users
Business Models include Platform fees, Sale of Assets (Digital assets in NFTs/Token Sales and Physical IP-backed assets), user base monetisation (Revenue share on wallet creation and transactions), and revenue from sponsorships, ads and brand integrations.
Expanding to MMA next, followed by other sports.
Predify
Community prediction platform that also acts as a prediction layer for various GameFi communities.
Users can trade across a range of categories including crypto, politics, news events, sports and so on.
Live on testnet for beta testers.
Supported by Ronin Network, ImmutableX and Polygon blockchains.


##What is your project’s marketing strategy?

Bowled has created an integrated product and marketing strategy to primarily lead with product-led growth. They’ve created thoughtful and intricate user journeys, loops and other mechanisms to drive growth. Here’s a breakdown of their growth strategy:

Product and Partnerships-Led Growth


Their partnerships with IP holders, gaming guilds, and communities such as Axie Infinity, Earn Alliance, YGG and more enable access to 10 million+ web3 gamers and passionate sports fans.
The free-to-play, play-and-earn hypercasual games help them acquire customers at low cost and other modules, such as mid-core strategy and fantasy games, where users make an investment, increase the conversion rate and LTV.
They’ve created a referral system with attractive rewards, daily quests, user journeys, push notifications, and a reward system to ensure growth in user base, high engagement and retention.

Marketing-Led Growth

They’ve launched multiple community programs, such as the Campus Captains Program, which helped us reach audiences online and offline in masses, the BYOG (Build Your Own Game) Program, the Build With Bowled Program, AMAs and the Bowled Beta Testers Program, which resulted in organic growth. They also run the #BowledTwitterSpace, which is the longest-running cricket-centric Twitter space globally, to reach the core fan base.
They host Airdrops, community events and tournaments with their community and partner communities to attract new users and reward their existing user base.
Bowled has a strong content marketing strategy on social media and newsletters to create engaging, entertaining and value-based content. Their newsletter has more than 48K readers,
They have a robust network of influencers, KOLs and affiliates to promote their products and grow their user base.
Bowled also leverages mainstream and crypto-native media outlets and publications to disseminate press releases, formal announcements, thought leadership content/articles, etc., using a comprehensive PR strategy to get the word out and increase visibility at the most relevant avenues.
They’ve cemented their ASO and SEO for organic visibility.
They also have in-house capability as well as partnerships to run ads on various networks to acquire users at scale.


##What technology has your project created and used?
The system currently works in a microservices ecosystem. The following services are used

Platform: Java and Spring Boot serve as the foundation for building robust and scalable microservices. Spring Boot provides a framework that simplifies the development of Java-based applications.
Game Backends: Multiple technologies are used for game backends, including Java, Spring Boot, Node.js, and Python. Each technology may be chosen based on the specific requirements of the game backend services, such as performance, scalability, or ease of development.
WebApp: The frontend of the system is built using React, a popular JavaScript library for building user interfaces. React enables the creation of interactive and responsive web applications.
Mobile Apps: Android and iOS mobile apps are developed to provide a seamless user experience on mobile devices. These apps may be built using native development tools or frameworks like React Native, which allows for cross-platform development using JavaScript.
Communication System: Apache Pulsar is used as the communication system for the microservices ecosystem. Pulsar provides a scalable and durable messaging platform that supports pub-sub messaging patterns, enabling efficient communication between microservices.
Blockchain: Binance Chain currently powers the unified economy with its BEP20 standard being used to mint the BWLD token. The bowled wallet, powered by Binance, is another important aspect of the platform. We’ll integrate our platforms with the Ronin ecosystem in the near future and use their blockchain, wallet and marketplace.

##Who is the team of your Project?
Bowled.io’s team consists of serial entrepreneurs, gamers, game builders, marketers, professional athletes, content creators, tech geeks and web3 natives who’ve worked with the biggest names and companies in the sports and gaming industry.

Akshay Khandelwal - Co-Founder, Product
​https://www.linkedin.com/in/akshaykhandelwal​
Built a billion-dollar sports business in Asia backed by Sequoia capital.
Ex-McKinsey consultant and INSEAD alumnus.

Rahul Singh - Co-Founder, Marketing
​https://www.linkedin.com/in/rahul-singh-626167b
Built India's second biggest sports league from 0 to 300M eyeballs at Disney Hotstar.
Professional cricketer and IIT/IIM alumnus.

Harkirat Singh Lamba - Tech
https://www.linkedin.com/in/harkirat-singh-lamba-591520b1/
Built MGM’s online casino, reaching $30M monthly revenue.

Varun Misar - Corporate, Partnerships
https://www.linkedin.com/in/varunmisar/
Ex-investment banker, serial entrepreneur and blockchain expert.

Shubham Goyal - Tokenomics
https://www.linkedin.com/in/iamshg/
CFA & IIM Lucknow Alumnus
4 years experience in FX & Rates Derivatives pricing at OTC desk.

Mulkit Pratap - Design
https://www.linkedin.com/in/mulkit-pareek-pratap-467134157/
Lead designer with brands like Marvel, Disney, Cartoon Network, etc.

Krunal Mehta - Marketing & Community
https://www.linkedin.com/in/krunalmehta/
Growth hacker, marketing whiz and GenZ expert.

##Who are the partners of your Project?
Sky Mavis Labs
Ronin Network
YGG
Big Brain Holdings
Mulana Ventures
SnapFinger DAO
EVOS eSports
The Chain Collective
Multichain Research Limited
Impossible Finance
Facebook
Disney
Magna
Earn Alliance
Salad Ventures
Magic Store
Glip.gg
IndiGG
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Token Metrics
What is Your Project tokenomics?
https://docsend.com/view/uftji4bjven3cua5

##Detailed Token Metrics
Seed Price: $0.025
Seed Date: 1/2/2022
Seed Raise: $375K
Seed Valuation: $12.5M

Private 1 Price: $0.035
Private Date: 1/4/2022
Private Raise: $1.5M
Private Valuation: $17.5M

Private 2 Price: $0.045
Private Date: Ongoing
Private Raise:
Private Valuation: $22.5M

Public Price: $0.07
Public Date: 21st March 2024
Public Raise: $700K
Public Valuation: $35M

Listing Price: $0.07
TGE Initial Market Cap: $2.275M
TGE Fully Diluted Market Cap AKA Valuation: $35M