Cleo is a RWA (real world assets) technology platform that allows business, sports, schools and the arts to generate engagement and revenue using a tokenised real world good (such as tree planting, ocean plastic recovery, providing meals for children in food poverty and more).

Essentially Cleo digitizes social and environmental impact by turning 'good deeds' into unique digital assets. Leveraging blockchain technology, we ensure transparency and irrefutable proof of execution, thus empowering individuals and organizations to create, track, and showcase their contributions towards a better world.

We have 3 live programs:

1. Marketing for Good: Cleo helps brands offer a real-time 'for good' reward in return for someone's time and attention on corporate content. Clients include Mastercard, Google, HP, Lenovo, HSBC and more.

2. Sports for Good: With Cleo, sports clubs can get closer to fans, build revenue streams and meet their ESG goals. We are onboarding a number of professional teams with the target of 50 by the end of 2024.

3. Schools for Good: Cleo enables schools of all sizes to meet their ESG goals with no additional cost and with a whole lot of fun.

...and we're working on Shopping for Good.

$Cleo is the native utility token that is used for:

* Digitization of Good: Cleo transforms tangible environmental and social contributions into digital assets (NFTs), bringing a traditionally analog process into the digital realm.
* Asset Ownership: Users receive a digital proof of their contribution, which can be collected, displayed, or even traded, giving their actions a lasting and tangible digital presence.
* Blockchain Transparency: By using blockchain technology, Cleo guarantees the execution of these 'good deeds', providing an immutable, transparent record of impact. This brings a high degree of trust and accountability into the process.

Cleo's unique blend of these elements creates a platform where positive impact is not only incentivized but also made measurable, shareable, and verifiable, thus aligning with the digital-first mindset of modern consumers and businesses.

## How Many CLEO Coins Are There in Circulation + Tokenomics?

Cleo has theorhetical maximum of 1 billion CLEO tokens created at genesis, with 70 million circulating at launch.

* $CLEO is the Unit of Value - The CLEO token is the in-app currency, backed by the good. Transactions are settled through the token, giving it a scaling velocity.
* $CLEO is Deflationary - 5% of the platform’s GROSS REVENUE goes into a buy-back-and-burn fund managed by our token holders.
* Impact Investing DAO - 5% of the platform’s GROSS REVENUE goes into our impact fund for exciting new investments, managed and owned by our token holders.

The token model is designed to give constant real world use, to reduce supply as it growns and to invest into new technologies on behalf of the community.

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