Miquela Sousa, also called Lil Miquela is a fictional American character, singer and social media personality created by Trevor McFedries. The AI model was created as a 20 year old girl of Brazilian-American heritage. The character began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion.