**POPK** was designed to overcome the problems and limitations of the existing live-streaming platform industry, such as the closed platform economic mechanism, monopoly of big platform production, and the amount limitation of purchasing in the centralized platform.

By applying blockchain technology on **‘POPKON TV’,** the second largest live-streaming service platform in South Korea that provides various personal broadcastings for 5.66 million users, we are aiming to provide an environment to directly produce profits through a staking pool among the participants including creators, users in the ecosystem without the need for a third party.

The core of POPKON project is in the operation of L2E (Live streaming to Earn) and SocialFi (NFT + Staking & Treasury). Creators, users, and any participants in the ecosystem will be provided an environment to directly produce profits through staking pool without the need of a third party.

Those in possession of POPK Tokens and NFT can join in the platform decision-making process, which returns with rewards. Token circulations are not one way directional, POPKON aspires to be a healthy governance to make a virtuous circle from token distribution through a reward system for participants.

In addition, a plan to introduce a blockchain DAO (Decentralized autonomous organization) system is being laid out to build distributed incentive live streaming platform to earn for more transparent, stable, and convenient to use in real-life.