The WOM (word-of-mouth) Protocol is a blockchain-based marketing technology that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform.

The Protocol is live, including
* the WOM Authenticator app used to authenticate recommendations across all WOM platforms
* the WOM Campaign Manager which enables advertisers to buy and spend WOM Tokens to access these recommendations
* Word-of-Mouth Marketing Toolkit--as well as a Shopify app--which enables ecommerce websites to collect, display, and reward user recommendations
* the payment protocol that automatically rewards creators, authenticators, and platforms in WOM Tokens

WOM Protocol also launched an NFT market--yaaas.me--and a crypto education and recommendation app BULLZ, live on iOS and Android.